About Us
Buy Direct
By buying direct from us you cut out the middle man, as a result you pay less.
Personal Service
We're a team of cyclists, of all levels and disciplines that are happy to help and advise no matter what the query.
Your Bike. Your Way.
Fully customisable spec and design with our BikeBuilder and CustomColour tools.
Click or Collect
Delivered direct to your home, or collect from our stores.
Peace of Mind
We offer a 3-year frame warranty and an initial 30-day home test ride on all bikes (30-day test ride excludes cycle to work schemes, finance and CustomColour bikes).
Born in the UK
Hand-assembling bikes since 1897.
"Staggeringly priced titanium, Say hello to affordable Ti thanks to those lovely chaps at Ribble."
- BikesEtc
"The R872 is a cracking bike particularly for the money and the fact you can spec it with whatever kit you want makes it even more appealing. The frame is very rigid and transfers power almost instantly."
Steve Dale - Edinburgh
"Were we able to score a bike 11 out of 10 for value, this would be it. Acceleration is virtually instant, it's extremely fast and climbs superbly."
BikeRadar
"Once I got on the Gran Fondo I immediately knew it was the right choice, it felt stable and comfortable with no instability at high speeds."
Matt Smith - Shropshire