Ribble x Smurfit Westrock Cycling Team: Pushing Women's Cycling Forward

At Ribble, we are committed to pushing boundaries, pursuing performance, and supporting the growth of cycling at every level. That’s why we are proud to announce our partnership with the Smurfit Westrock Women's Cycling Team for the 2025 season. As the team's official technical partner, this collaboration goes beyond speed; it focuses on empowering women's professional cycling and promoting the sport's advancement.

The UK’s women's professional cycling scene continues to grow, and the Smurfit Westrock Cycling Team lies at the forefront. With a rich and established history of dominating the British Road Series, Criterium Series, and Tour Series competitions, they are a formidable presence on the domestic racing circuit. The team is now making waves across Europe with greater international ambitions and a race calendar that takes them beyond UK shores more often.

Supporting women's cycling is not just a commitment—it's a responsibility. We are dedicated to seeing the sport flourish, gaining more visibility, and creating more opportunities for riders to excel. Through this partnership, we are not only equipping the team with advanced bicycles but also investing in the sport’s future.

For 2025, the Smurfit Westrock Cycling Team will ride Ribble's latest race bikes, including a custom-painted Ribble Ultra SL R Aero Bike. The Ultra is designed for maximum aerodynamic efficiency, excelling in fast-paced criteriums, road races, and everything in between. This bike will help the team capture every marginal gain as they compete on some of the toughest courses in the UK and Europe.

We understand that the right bike can make all the difference in high-stakes racing. That’s why our design team has collaborated with professional athletes to ensure their setups meet performance requirements, focused around aerodynamics, handling, stiffness, and comfort. These are race-winning bikes crafted to make a significant impact.

This partnership is about more than just bicycles; it’s about championing women's cycling at a pivotal moment. Women's racing has never been more thrilling, but there is still much work to be done to level the playing field. By teaming up with Smurfit Westrock, we are supporting a team that shares our dedication to progress, resilience, and competition.

We are committed for the long term. Whether through innovation, investment, or advocacy, Ribble is devoted to cycling and inspiring more people to engage with the sport.

With a packed race calendar ahead, the Smurfit Westrock Cycling Team is poised to tear-it-up across the UK and beyond. From the fast-paced criterium circuits to the endurance battles of road series races, they will produly fly the Ribble flag during some of the biggest stages in women's cycling.

We will be there to support them every step of the way, sharing updates and behind-the-scenes insights while celebrating their achievements.

What excites you most about the future of women's cycling? Share your thoughts via our social channels. We'd love to hear from you!