By buying direct from us you cut out the middle man, as a result you pay less.

We're a team of cyclists, of all levels and disciplines that are happy to help and advise no matter what the query.

Customisable spec and design with our BikeBuilder and CustomColour tools.

Delivered direct to your home, or collect from our stores.

We offer a 3-year frame warranty and an initial 30-day home test ride on all bikes (30-day test ride excludes cycle to work schemes, finance and CustomColour bikes).

Hand-assembling bikes since 1897.